In 2006 Alcon was a highly respected, publicly traded company with $4.9 billion in global eye care pharmaceutical and surgical sales, achieving on average 12% growth. As a dedicated leader in the eye health industry, with manufacturing and R&D in North America and Europe, and sales offices in 36 countries, Alcon's reach truly is global and a long way from their humble beginnings in Ft Worth in 1945. 

Their digital presence didn't demonstrate these qualities (see "Original", bottom screen).

Project Mission

To create a new corporate web presence that accurately reflects and celebrates Alcon’s global leadership position in eye health and corporate responsibility, while serving the needs of corporate constituents and customers.  

Audiences

Ophthalmologists, Optometrists and their office staff

Eye Care Patients

Research Associates and Journalists

Current and potential employees

Strategy

Provide a complete product catalog with contact information for all sales representatives.

Create keyword rich content and site structure friendly to SEO efforts.

Build an experience for section 508 compliance as a matter of brand standards. 

Create a cohesive digital brand.

Provide multiple content types including informative illustrations and animations, video testimonials and takeaway PDFs for later reading and sharing.

Colleagues: Meghan Rennie, Holly Clark, Michael Gilbert, Matt Cave, Bryan Silver, Lisa Alvin-Meyer, Jeff Kurtti, and Steve Hartline. 

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Contact me for further discussion about this project or something new you might have in mind.