It's 2002, post 9/11, and Halliburton's name is in headlines and news broadcasts on a regular basis, due to their contracts with the U.S. federal government and a high profile former CEO and then Vice President of the United States. The company wanted to reinforce key components of their business, actively engage with customers and address head-on any media coverage. 

Project Mission

To create a new corporate web presence that presents the breadth and depth of Halliburton’s products, services and solutions for their global partners and customers by highlighting key examples of experience and providing direct access to internal sales and solutions experts.

Audiences

A wide array of engineers in the energy services industry (drilling, petroleum, chemical, geological, reservoir, transportation, and structural)

Project and Asset Managers

Journalists and potential career recruits

Financial Analysts 

Strategy

Develop a comprehensive architecture that accurately organizes and represents Halliburton and KBR’s combined products, services and solutions.

Provide examples of experience that give customers insight into Halliburton's capabilities.

Use the site as a sales support tool, integrated as necessary into key internal sales support systems.

Provide a platform to address media inquiries regarding Halliburton’s businesses.

Promote a cohesive brand story.

Colleagues: Karen Pate, Dustin Dorr, Michael Gilbert and Matt Cave.

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