Cataractsurgery.com was one of the coolest projects I've had the pleasure to work on because it was a site created with the primary intention of being an educational resource. Having cataracts can be an extremely frustrating and scary experience for most and the decision to replace a natural part of your eye with a synthetic lens is not easy and is often overwhelming and confusing. We wanted to create the best information resource on the internet for this condition, which would lead potential patients to make informed decisions. 

To do this we did research with Alcon experts and we spoke with a lot of patients, typically in doctor's offices. We quickly came to realize that leading a patient from diagnosis through post-op was needed and that's how we organized the experience. The most difficult and longest part of building a site like this was collecting, organizing and developing the content, which was entirely written anew along with all of the illustrations.

Project Mission

To create a web presence that raises awareness of cataracts, treatment options, and the outcome of treatment, while supporting patients and caregivers throughout the entire process from diagnosis to post-op.

Audiences

People with cataracts, typically 50+ years of age

Family members and caregivers 

Ophthalmologists, optometrists and their staff

Strategy

Create keyword rich content and site structure friendly to SEO efforts.

Build an experience for section 508 compliance as a matter of brand standards. 

Provide multiple content types including informative illustrations and animations, video testimonials and takeaway PDFs for later reading and sharing.

Create an experience focused on customer needs, not a corporate site with a product to sell. 

Colleagues: Meghan Rennie, Michael Gilbert, Matt Cave, Terry Irwin and Lisa Alvin-Meyer

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Contact me for further discussion about this project or something new you might have in mind.